75 F
Laguna Hills
Sunday, Mar 29, 2026
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JULIE FELSS MASINO

PRESIDENT, TACO BELL INTERNATIONAL

WHY: Growing international business of OC’s largest restaurant chain with goal of $15B across 9K restaurants by 2022.

RECENT: Previously ran North American business as president before being tapped to lead international in January, succeeding Liz Williams; duo worked together to run business following departure of Brian Niccol.

NOTABLE: Before Taco Bell: Mattel, Starbucks; on board of PhysicianOne Urgent Care.

QUOTABLE:
On restaurants incorporating plant-based products to menu, told CNBC “I think what we’re proud of is that we’ve been doing vegetarian for 57 years.”

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