PRESIDENT, SALES & MARKETING, MACKENZIE CORP
WHY: Dinnen and her twin sister, Katie Rucker, are owners of data-focused market researcher MacKenzie Corp., which in 2019 won the Business Journal’s Family- Owned Business award in the small company category.
RECENT: In the past year, firm has expanded clients by going into new verticals such as fitness, professional sports, healthcare and the nonprofit space. Advising its customers on ramifications of the newly enacted California Consumer Privacy Act.
OC LEADER BOARD, DEC. 16, 2019: “When we assist our clients with preparing for [the new] California law, the first thing we do is understand their data. One of the positive outcomes of this law is it forces executives to think about their data and all its possibilities.”