FOUNDER, PRESIDENT BEFORE THE BUTCHER
WHY: Leads fast-growing plant-based meat company in Irvine. Products are available in 3K stores, Albertsons, Vons, Pavilions. Partial stake sold to San Diego’s Gregg and Jeff Hansen of Jensen Meat Co., providing the company with access to a $25M line of credit and a 90K-squarefoot production space in 2019.
RECENT: Transitioned majority of foodservice to 90% retail and 10% foodservice distribution amid pandemic; hopes for even 50-50 split by end of 2020.
QUOTABLE: Hansen’s acquisition “validates our diversified product strategy” and “effectively transforms us from a startup to a major player in the space.”
