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Laguna Hills
Tuesday, Apr 7, 2026

AUGIE NIETO

CO-FOUNDER, AUGIE’S QUEST

WHY: Fitness industry entrepreneur; founded Life Fitness in 1970s and ran it for more than two decades. Through Augie’s Quest to Cure ALS, has raised more than $160M with his wife, Lynne.

RECENT: Returned to Life Fitness, which does $1B in sales annually, in 2020 as an investor and board member. Helped launch ALS drug candidate developer Anelixis Therapeutics, which was acquired by Irvine-based Novus Therapeutics in September.

NOTABLE: The Business Journal’s 2020 Businessperson of the Year in the retail sector.

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