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Sunday, Mar 16, 2025
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INNOVATION: PETER ADDERTON

CEO, MOBILEX

WHY: Telecom entrepreneur who gained fame as the founder of wireless service provider Boost Mobile, which Nextel Communications acquired before being bought itself by Sprint. New venture, MobileX, uses AI to help consumers save money on phone service charges.
IN THE NEWS: Ramping up for U.S. and European expansion for MobileX, which launched this year. Hired two Boost Mobile alumni as chief marketing officer and chief sales officer.
QUOTABLE: “Our AI is constantly watching [customers’] usage patterns. Every month, it’s recommending new, cheaper plans that better reflect [their] usage, which is the opposite of what other carriers try to do.”

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