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Sunday, May 17, 2026

INNOVATION: MICHAEL CANNAVO

CMO, SUPER73

WHY: Runs the marketing department for an upstart electric bike firm; one of the country’s better-known e-bike companies due to its social media marketing savvy.
IN THE NEWS: Super73 to launch first electric motorcycle, the C1X, next year. Hired a four-person engineering team to build a motorcycle, which will be chargeable with a public EV charger.
NOTABLE: Led marketing campaign that offers custom bikes to celebrities, including Will Smith, Travis Barker, Kourtney Kardashian Barker and Madonna.
QUOTABLE: “It was always a dream to turn Super73 into a vehicle company, something that is far more substantial than a flash-in-the-pan e-bike company.”

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