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Monday, Mar 16, 2026
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OC500 CONSUMER: TAYLOR SHUPE

CEO

FUTURESTITCH

WHY: Retail entrepreneur. Founded FutureStitch, a startup that produces socks for brands such as lululemon, New Balance and TravisMathew. Co-founded Stance, the official sock supplier of the NBA.

IN THE NEWS: Secured lease for 9,000-square-foot manufacturing facility in Oceanside. Doubled size of footprint in the city. Eyeing North Carolina or Alabama as location for upcoming manufacturing facility.

NOTABLE: Half of company’s Oceanside staff are formerly incarcerated and enrolled in rehabilitation program. Courses provided include herbal medicine, gardening, self-defense and meditation. Certified by human rights nongovernmental organization Social Accountability International. Goal is to end the cycle of incarceration.

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