BRIEANE OLSON
CEO
PACSUN
WHY: Longtime retail exec who leads Anaheim-based youth-focused retailer with annual sales approaching $1B and about 350 stores across U.S.
IN THE NEWS: Created the inaugural Youth Advisory Council that partners with young social media influencers for co-creation efforts and consumer insight. In tandem, Pacsun released research in September based on survey responses from 6K+ Gen Z, Gen Alpha participants (ages 11–24) called The Youth Report conducted by GlobalData’s Neil Saunders, as a free resource about youth culture, values and behaviors.
NOTABLE: Started an overall collaboration with young Pacsun consumers to build marketing campaigns, apparel capsules, etc. Previously known for building forward-looking digital marketing efforts for apparel firm. Also established notable brand collaborations with The Met Museum and F1 racing.
QUOTABLE: “Pacsun has always centered young people in everything we do.”
