BRIAN GAROFALOW
PRESIDENT
SKULLCANDY
WHY: OC-based retail marketing exec tasked to bring “some newness” to the Utah-based headphones maker; appointed to top role in 2023 and works out of new satellite office in Costa Mesa that opened the same year.
IN THE NEWS: In 2025, Skullcandy developed new earbuds in collaboration with Bose and added pro skater Tony Hawk as a brand ambassador as part of Garofalow’s broader plans to re-establish the brand’s connections to the board sports industry with new partnerships.
NOTABLE: Launched Skullcandy’s first-ever loyalty program, called Soundlab.
QUOTABLE: “You’ve always gotta sell twice. If you have the great fortune of winning some shelf space, it’s a huge opportunity for growth for the company but that product sits on shelf and doesn’t sell through, it’s getting discounted heavily or coming back to you.”
