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Tuesday, Apr 7, 2026

OC500 2025: NICOLE SUYDAM 

NICOLE SUYDAM 

CEO/PRESIDENT 

GOODWILL OF ORANGE COUNTY 

WHY: Head of the third-largest nonprofit in Orange County by revenue, with almost 2K employees and volunteers.   

IN THE NEWS: Led launch of new workforce development program called Intensive Supported Employment (ISE) for individuals with significant developmental disabilities. Appointed Jesse Allen as its new chief operating officer in April. Also opened its 24th OC store in Costa Mesa in August.  

NOTABLE: ShopGoodwill.com, the online resale platform operated by Goodwill of OC to list donated apparel, jewelry, collectibles and other inventory from over 2.5K stores, partnered with fashion designer Evan Hirsch to source and upcycle thrifted pieces for the runway at New York Fashion Week in September. ShopGoodwill.com reached milestone of $2.5B in cumulative sales.  

QUOTABLE: “The site gives a whole new definition to conscious consumerism.”  

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