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OC500: CHRISTIAN LEE DANIEL LEE

CHRISTIAN LEE
PRESIDENT/COO
FLAME BROILER

DANIEL LEE
CHIEF INNOVATION OFFICER
FLAME BROILER

WHY: Second-generation leaders of Santa Ana-based chain of fast-casual Korean rice bowls, with more than 60 locations in OC. 2025 marked 30th anniversary.
IN THE NEWS: This year, brothers rebranded the chain with a new store design, logo and tagline. Original Fullerton location was one of many outposts to be updated. Also opened first Texas store in May.
NOTABLE: Sons of Flame Broiler founder Young Lee. 2022 marked the brothers’ official
move into executive roles at the company. Brother David is manager of brand experience
and store development at the chain.
QUOTABLE: Daniel says on his LinkedIn that he eats about five bowls a week. Christian said one of his first memories of the business was watching his father cook the restaurant’s housemade “magic sauce” at a young age.

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Nancy Luna
Nancy Luna
Nancy Luna has been the executive editor of the Orange County Business Journal since September 2024. Nancy began her career 30 years ago at the Orange County Register, where she covered a range of beats, including retail, consumer trends, transportation, healthcare, and tourism. Before coming to the Business Journal, she previously worked as a correspondent for Business Insider’s Retail team, where she specialized in writing about the restaurant and food tech industries. Luna contributed to the Business Insider team that won a 2023 SABEW Award for explanatory journalism for their "Warehouse Nation" project. From 2018 to 2020, Luna was a senior editor and tech editor at Nation’s Restaurant News. While there, she covered the largest chains in the country including Taco Bell, McDonald's, Chipotle Mexican Grill and Starbucks. Luna grew up in Orange County and lives in Old Towne Orange with her husband, Brady.
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