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OC500 2025: YASHINA BURNS 

YASHINA BURNS 

SENIOR VP, PRIVACY AND LEGAL AFFAIRS 

DEEPINTENT 

 

WHY: Former legal chief of healthcare ad tech company DeepIntent in New York, where she named last year Rising Star at the Business Journal’s General Counsel Awards. 

IN THE NEWS: In April, the Irvine-based lawyer joined VideoAmp, a media measurement and advertising technology company that competes with Nielsen. Works on privacy matters, guidance, intellectual property and AI.  

QUOTABLE: “Overall, I think the space in advertising technology tends to be like the Wild West.” 

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