TIM VANDERHOOK
CO-FOUNDER/CEO
VIANT TECHNOLOGY
WHY: Has guided advertising software company to becoming a major player in online ads. Viant serves a broad and diversified group of well over 1K advertisers, spanning all major industry verticals. Its software enables the online “programmatic purchase of advertising.”
IN THE NEWS: Would welcome breakup of Google due to what Vanderhook calls “illegal market dominance.”
NOTABLE: Viant argues that Google’s vertical integration creates massive conflicts of interest that hurt competitors. It says a Google breakup is long overdue, citing the currently restricted access to YouTube, which the tech giant bought in 2006 for $1.65B.
QUOTABLE: “In our view, an open market for YouTube is the most beneficial outcome.”
