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Tuesday, Mar 17, 2026
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OC500 2025: SUSAN TAYLOR

SUSAN TAYLOR

CEO

JUICE IT UP

 

WHY: Leads smoothie, bowl and juice chain that is 99% franchised.

IN THE NEWS: Reported reaching $50M in total system sales for the first time in 2024. Combined headquarters with sister chain Mountain Mike’s Pizza in Irvine this year. On track to open 100th location.

NOTABLE: Previously worked at Atlanta-based competitor Jamba Juice for 14 years as senior director of franchise operations. Joined Juice It Up in 2019 and named to top role in 2021.

QUOTABLE: Taylor on menu innovation: “We really look at where we think our guests would allow us to innovate. I’m not going to do a hamburger anytime soon, but there are items that pair very well with our products.”

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