RICK KELLERCHAIRMAN/CHIEF ECONOMISTDUCERE WEALTH MANAGEMENT
ZANE KELLERCEODUCERE WEALTH MANAGEMENT
WHY: Rick had co-founded First Foundation Inc.
IN THE NEWS: Rick Keller, along with his son Zane, on July 28 officially opened their new wealth management firm, Ducere Wealth, in Newport Beach.
NOTABLE: Rick’s newest venture comes after a tumultuous departure from the company whose origins date to 1990, turning it into Orange County’s third largest bank with a market cap that once topped $1.5B and where he served for 17 years as its executive chairman.
QUOTABLE: “Sometimes life is like a book, and you get to write the next chapter, and I wanted the next chapter to be positive and be impactful. My clients are my friends. I wanted to make it work for all of us.”
— Rick Keller
