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OC500 2025: KEN PICERNE

KEN PICERNE
FOUNDER/CEO
PICERNE GROUP

WHY: Founded firm in 1988; boasts notable
expertise in apartment acquisition and
development, distressed debt investment and
complex land entitlement, featuring a portfolio
of more than 5K multifamily units in California,
Nevada, Colorado and Texas valued at
approximately $2B.
NOTABLE: Prior to starting his own firm, was COO at family-owned
Picerne Real Estate Group, where he was directly responsible for building
12K luxury apartments in five states.
QUOTABLE: “Throughout his career, Ken has been recognized by the
real estate community and city governments for outstanding contributions
to development and design and has been honored for partnering with local
governments to provide housing through the successful rehabilitation of
distressed properties.” — Company website

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Nancy Luna
Nancy Luna
Nancy Luna has been the executive editor of the Orange County Business Journal since September 2024. Nancy began her career 30 years ago at the Orange County Register, where she covered a range of beats, including retail, consumer trends, transportation, healthcare, and tourism. Before coming to the Business Journal, she previously worked as a correspondent for Business Insider’s Retail team, where she specialized in writing about the restaurant and food tech industries. Luna contributed to the Business Insider team that won a 2023 SABEW Award for explanatory journalism for their "Warehouse Nation" project. From 2018 to 2020, Luna was a senior editor and tech editor at Nation’s Restaurant News. While there, she covered the largest chains in the country including Taco Bell, McDonald's, Chipotle Mexican Grill and Starbucks. Luna grew up in Orange County and lives in Old Towne Orange with her husband, Brady.
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