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Wednesday, Mar 18, 2026
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HOSPITALITY/FOOD: LARRY ROBERTS

CEO, EL POLLO LOCO

WHY: In March, named CEO of Costa Mesa-based chain, the fifth largest based in OC with $973M in sales in 2021.

IN THE NEWS: First big move was to introduce beef to the menu, a notable change for a fast-food chain famous for its chicken.

NOTABLE: Was previously COO and CFO of KFC.

QUOTABLE: The company’s prior focus “got a little bit away from the food and consumers using the food and got more into, quite frankly, naked people with nachos and those type of things.”

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