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Tuesday, Mar 31, 2026
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OC500 2022 – HOSPITALITY/FOOD: ANTHONY GEISLER

FOUNDER, CEO, XPONENTIAL FITNESS, IRVINE

The muscle behind a buff boutique fitness growth machine. Counts portfolio of 10 cycling, rowing, stretching and other increasingly popular exercise brands, including Club Pilates, CycleBar, StretchLab, Row House. Via aggressive franchising strategy and ability to pivot to digital fitness offerings during pandemic, brought its total studio count to 2,229 at end of first quarter.

THEN: Founded in 2017, went public last year and was among the few local IPOs of 2021 where a company’s stock price has remained higher than IPO price.

NOW: The franchiser added 99 locations in the first quarter. Total studio licenses sold increased to 4,684 globally. “With a solid start to the new year, we continue to solidify our position as the largest and most differentiated global franchiser in the boutique fitness industry. We remain on track to meet our guidance for 2022,” Geisler said in May. Secondary offering completed in April, company’s valuation now in the $1B range.

FUTURE: The company forecasts to open at least 500 units during this year and to hit revenue between $201M and $211M for the full year. Additional acquisitions are possible.

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