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Laguna Hills
Wednesday, Apr 1, 2026
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FINANCE/BANKING: RHONDA DUCOTE

PRESIDENT, APRIEM ADVISORS

WHY: Runs Irvine-based wealth manager. Firm serves three client niches the company calls under-served: women, blue-collar workers and nonprofits.

IN THE NEWS: Apriem ranked high in Business Journal’s 2022 Best Places to Work list in the Small Company category for ensuring job security for employees during pandemic, organizing company retreats, doling out discretionary bonuses, encouraging work boundaries and conducting “weekly praise reports.”

NOTABLE: Started a women-only monthly financial planning seminar, “Women of Wisdom,” after noticing that women who attended meetings with their husbands were reluctant to ask questions for fear of looking silly.

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