President, CEO, Kia Motors North America, Kia Motors America
WHY: Runs one of OC’s largest automakers, ranked No. 4 in 2018 with 362 workers locally and 774 U.S. dealers. Sprawling Irvine HQ just off (5) Freeway, close to Market Place shopping center and nearby dealerships.
RECENT: Returned to KMA after overseeing Canadian business as Kia Canada president and CEO.
NOTABLE: Appointment is Yoon’s second tour of duty with KMA after initially working there from 2006 to 2012.
