WHY: Took over management of NBA Summer League in 2004; wrapped 15th edition of basketball tournament this year. From two people to 10-person operation in Costa Mesa that handles all things sports marketing.
RECENT: Brought on MGM Resorts as the title sponsor for third year in a row; joining the NBA and ESPN as official partners. Nearly 145K attendees generating close to $30M in direct visitor spending. Zion Williamson a big draw.
QUOTABLE: “We’ve mostly kept our heads down and let our work speak for itself. The league has grown beyond our expectations.”