A colorful trio of local technology veterans has teamed up to make software for Apple Inc.’s iPhone.
Dennis Morin and Phil Huber, who first got together in 1987 to start local business software maker Wonderware Corp., quietly started Irvine-based BeamItDown Software LLC a few months ago.
They added Lawrence Fan, a software programmer, to complete the three-man op-eration. Fan is a former colleague of Huber’s.
BeamItDown makes an application called the iFlow Reader for reading books on the iPhone.
It’s different from other reader programs out there,of which there are many,in that text is presented in a scrolling format, sort of like a teleprompter.
The speed of the flowing text can be adjusted by tilting the device at an angle.
Other readers mimic books by using a page-like format where the reader actually “turns” the pages by touching the screen.
The company sells digital books with the reader in various packages. A group of 50 classics, along with the reader, goes for about $10.
The iFlow Reader has seen some success and received favorable reviews on a slew of tech Web sites.
For more on this story, read the March 23 issue of the Business Journal.
