Residential brokerage firm Surterre Properties is getting into the advertising business.
The Newport Beach-based company launched a digital advertising platform for brokers called Surterre AdReal.
The proprietary service offers brokers a customized mix of Google and Facebook ads targeted to qualified prospective buyers. The program also monitors an advertisement’s reach and gives brokers performance metrics from each.
Surterre co-founder and Chief Marketing Officer Paula Ansara-Wilhelm said the technology presents a new solution for residential brokers.
“Surterre AdReal represents years of digital advertising research and best practices and places this knowledge and power within the touch of a button for our agents,” she said.
The platform was created by the company’s in-house ad agency, Surterre Studio.
Founded in 2006, the brokerage firm has 400 agents, 65 employees and six offices in Southern California. It had more than $2.7 billion in sales last year.
Batter Up
Bedrosians Tile and Stone fielded a catch from Los Angeles Angels Pitcher Cam Bedrosian.
The Anaheim-based manufacturer and supplier of tiles and stone slabs marked its 70th anniversary with a celeb-filled event last week that also promoted its growth.
It was held at the family-owned company’s headquarters and kicked off with an autograph signing by special guest Bedrosian, no relation. Other notable people in attendance included former Angels All-Star pitcher Clyde Wright, HGTV’s “Flip or Flop” stars Steve Cederquist and Israel “Izzy” Battres, and former pro-MMA fighter and founder of SMASH Global Steve Orosco.
Chief Executive Larry Bedrosian said the idea sprung from his daughter, Sabrina, who started taking an active role in the company two years ago. He admits he was a bit hesitant about throwing a big bash but said it offered an opportunity to thank employees.
“We’re a family company that focuses on our employees,” Bedrosian said. “We’re a specialty company, so we have a lot of knowledge in the product we sell and manufacture, and we have people that have been with us for a long time.”
Founded in 1948, the company has more than 41 branches throughout the country. It plans to open six locations this year and a distribution center in Dallas.
Bedrosians also named Diana Kelly president and chief operating officer this month. She previously held the title of regional vice president at Home Depot Inc., overseeing 82 stores across Southern California, Hawaii and Guam.
Bedrosian said the addition of Kelly will help take the company to the next level of growth.
Urban Explorer
Residents and visitors can uncover the trendiest locales in Santa Ana, thanks to a new website that launched two weeks ago.
Uncover Santa Ana is the latest marketing campaign by the Santa Ana Chamber of Commerce.
It features things to do in the city, such as a self-guided foodie tour starting at Broadway and Fourth Street, and articles, including a profile of Brian Peterson, founder of nonprofit organization Faces of Santa Ana, whose artists paint portraits of homeless people in the city and use proceeds from artwork sales to support Santa Ana’s homeless community.
Chamber President and Chief Executive Dave Elliott said the campaign makes it easy for residents to tap into the city’s “creative urbanism.”
“There’s no shortage of incredible experiences, events and attractions in Santa Ana, but in the past, we didn’t have a central online destination for visitors to the city,” he said in a statement.
UncoverSantaAna.com is a one-stop visitor’s resource guide and part of a larger marketing effort to attract short- and long-term visitors, according to the chamber.
The campaign was created by Santa Ana-based advertising firm Amusement Park and includes pages on Facebook, Instagram, Twitter, Pinterest and Google Plus.
