Video game products maker Razer in Irvine is about to fire up its fans with an online program showing off hardware, software and services.
The fanfest known as RazerCon is set to return for its second run this Thursday, Oct. 21.
The company offers a whole array of products for gamers. They include laptops, keyboards and mouse units, smart glasses, headphones and gaming chairs, apparel and gear as well as gaming-related software and services.
Razer, globally famous for its green, three-headed snake logo, has dual headquarters in Singapore and Irvine. The local office is headed by Bob Ohlweiler, the senior vice president of global sales and marketing.
RazerCon follows the pattern of video game maker Blizzard Entertainment, which staged its annual BlizzCon every fall in Anaheim. Due to COVID-19, Blizzard said it will not be holding its popular Blizz-Con in November, marking the second year in a row the in-person event has been canceled due to COVID-19.
Instead, Blizzard said it is planning a global event for the early part of next year, combining an online show with smaller in-person gatherings.
RazerCon is producing the fanfest along with its network of partners, and says the livestream will be carbon-neutral.
1 Million Viewers
In October 2020, the inaugural RazerCon peaked at over 1 million concurrent viewers with a total of more than 250,000 hours viewed and 175 million impressions across Twitter, Facebook, YouTube, and Twitch.
Viewers will be plugged into the Razer ecosystem with insider access to exciting news and exclusive reveals from Razer’s interconnected web of hardware, software, and services.
Fans will also be treated to special previews of upcoming games, surprise appearances, impressive giveaways, and much more. RazerCon 2021 will be streamed across Razer’s social network channels, including Twitch, Facebook, YouTube, and TikTok.
The company has promised a major keynote by Razer CEO and co-founder Min-Liang Tan.
“The event is going to be packed with exclusive announcements and reveals from Razer and our partners, and the kind of entertainment that you will not want to miss,” the Razer CEO said.
RazerCon will also feature “sneak peaks” and “highly anticipated content highlights and thrilling reveals from partners such as Norton Gaming, Intel, Seagate Gaming, and Microsoft.”
Razer in August posted a net profit of $31.3 million for the first half of the year, with record-high revenue of $752 million for the same period. It sports a $2 billion market cap.
Like other video game and gaming products companies, including a growing hub of gaming companies in OC, Razer benefited from more people staying home during the pandemic.