Huntington Beach-based Quiksilver, fresh out of bankruptcy, launched a “Stay High!” brand campaign to emphasize the apparel and footwear maker’s “vision of life, finding positive and getting stoked.”
The company released a short video featuring numerous team riders, including Mikey Wright, Tom Carroll, Travis Rice, Candide Thovex and Jeremy Flores.
“‘Stay High!’ is not just a call out for Quiksilver,” it said. “It’s a motto for the crews to keep the high in the fields of design, creativity and state of mind, a way to express the deep passion of the company for boardriding and claim its unique approach to life that can be defined as ‘fun first.’”
Ads to Sink Your Teeth Into
Grupo Gallegos in Huntington Beach formed a Brand Activation Group that will focus on experiential marketing—messaging you can interact with, such as food sampling at a grocery store. The agency hired Luis Camaño to lead the group. He hails from Alcone Marketing in Irvine, where he served as chief creative officer.
Camaño’s first assignment is for a long-standing Grupo Gallegos client, the California Milk Processor Board in San Clemente. The Spanish-language program engages consumers at retail and experiential events and via digital and social channels, to drive them to try new food pairings with milk.
All About Image
Orange County brands picked up the majority of the 2015 Image Awards—nine out of 13. The ceremony, hosted by the Surf Industry Manufacturers Association in Aliso Viejo, was held on Feb. 11 at the City National Grove of Anaheim.
Image Awards winners by category:
• Women’s Marketing Campaign: Rip Curl in Costa Mesa
• Men’s Marketing Campaign: Roark Revival in San Juan Capistrano
• Accessory Product: SearchGPS Watch by Rip Curl
• Footwear Product: Reef Rover with Swellular Technology by Reef in Carlsbad
• Environmental Product of the Year: R2 Yulex/Nexkin Front Zip Full Suit by Patagonia Inc. in Ventura
• Men’s Boardshort: Mirage MF Driven by Rip Curl
• Women’s Swim Brand: Rip Curl
• Women’s Apparel Brand: Amuse Society in Costa Mesa
• Men’s Apparel Brand: Vissla in Aliso Viejo
• Breakout Brand: Roark Revival
• Wetsuit of the Year: Flash Bomb Zip Free by Rip Curl
• Hardgoods Accessory Product: SurfEars by Creatures of Leisure in Oceanside
• Surfboard: Hypto Krypto by Haydenshapes in El Segundo
Move Up
Costa Mesa-based digital marketing agency Rauxa promoted Gina Alshuler from president to chief executive. She succeeds firm founder Jill Gwaltney, who will continue to be involved in day-to-day operations.
Rauxa’s clients include Verizon and Gap Brands. The firm recently picked up an agency of record assignment from SteelHouse, an advertising software company in Culver City.
Heads-Up
Hyundai Motor America Inc. in Fountain Valley launched a consumer awareness campaign to warn drivers of the risks involved when using counterfeit, after-market, salvaged or recycled auto parts to repair vehicles.
The automaker posted a series of videos that can be found on its YouTube channel or at HyundaiUSA.com/ConsumerAwareness, and show the difference between original and fake parts. The campaign also will include displays at dealerships and email messages to owners of Hyundai vehicles.
Bits & Pieces
Toastmasters International in Rancho Santa Margarita launched The Toastmasters International Speech Contest, which features 30,000 contestants in 135 countries vying for the title of World Champion of Public Speaking. … Automotive design and fabrication company Foose Design Inc. in Huntington Beach hired JMPR Public Relations in Woodland Hills as its agency of record. … Tukwila, Wash.-based Khine Marketing Solutions Inc. opened an office in Tustin. … BLAZE Public Relations in Tustin added Chronic Tacos in Aliso Viejo to its roster of clients. … Costa Mesa-based marketing communications agency IMW started sharing its office space with CGPR, a consumer lifestyle public relations firm in Marblehead, Mass. The two also plan to work together on projects while remaining separate companies. IMW’s roster of clients includes Tustin-based wine and liquor distributor Young’s Market Co. and Pacific Hospitality Group’s “Meritage Collection” of luxury hotels.
