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Friday, Dec 9, 2022

Allergan Logo Goes for ‘Purposeful Paths of Change’

Actavis plc sealed its name change to Allergan plc with a new logo that “speaks to the strength of the company’s unique capabilities, the energy and passion of its people and its forward momentum.”

“We want to be bold, we want to be different than other pharma companies,” said Chief Executive and President Brent Saunders in a video titled “A bold new Allergan” that was filmed at its Irvine campus. “Yes, we have the pressure to deliver to our shareholders and our stakeholders, but we also get to do great things for the world, and it makes me proud to be part of it.”

Parsippany, N.J.-based Actavis, which bought Allergan Inc. for $72.5 billion in November, held on to the “corporate blue” color for the name. It replaced the horizontal lines in Allergan’s old logo with green and blue circles formed into a cone-shaped spray. The shapes “personify movement, purposeful paths of change and growth, growing spheres of influence and ideas, and achievement across brands and generics,” the company said.

The name change also prompted the launch of global website allergan.com. Company officials declined to say whether Pacific Communications, Allergan’s in-house agency that also handles other pharma accounts, worked on the rebranding effort. The agency is scheduled to move from its Costa Mesa office to Allergan’s Irvine campus.

Allergan introduced the logo on June 15 with ads in national print publications. It spent $266 million on media placements last year, according to Kantar Media.

Hyundai Heroes

The latest ads for Hyundai Motor America Inc. focus on “everyday superheroes,” or eight of 70 Southern California residents who are driving around in the 2015 Hyundai Tucson Fuel Cell compact SUV.

Hyundai in Fountain Valley launched the hydrogen-powered vehicle in June 2014. It’s available for lease for $499 a month through Tustin Hyundai, Hardin Hyundai in Anaheim and Win Hyundai in Carson.

Huntington Beach-based InnoceanUSA, Hyundai’s agency of record, created “The League of Tuscon Fuel Cell Drivers,” whose super-hero lineup includes Jaynino San Victores, also known as The Recycler; Gregg Boehm’s family, aka the Minimalistas; David Hay and his Alter-Ecos family; and Carolyn Rowley, aka Mother Nurture, among others.

The drivers are featured in a series of short videos posted on the Tuscon Fuel Cell website explaining how the vehicle fits into their everyday lives. Their stories are accompanied by comic book-like “illustrations of their powers,” or the most frequent uses for the car.

Hyundai is the first automaker to put a mass-produced fuel cell vehicle on the road. Toyota Motor Corp. last month selected two Orange County dealerships—Toyota of Orange and Tustin Toyota—to be among the first eight in the U.S. selling its new Mirai hydrogen vehicle. Toyota said it expects to sell about 3,000 of the vehicle through 2017.

Pet Convention

I-5 Publishing LLC in Irvine said it bought BarkWorld Expo, a conference for bloggers who are pet owners or write about pets, from founder Denise Quashie. Terms of the deal weren’t disclosed.

I-5 also owns Catster and Dogster magazines and Petcha.com.

“This event is a perfect fit for our collection of brands,” Chief Marketing Officer Beth Reynolds said in a statement.

Quashie started the convention in Atlanta, Ga. in 2009 to provide a “face-to-face forum” for bloggers and pet brands. The upcoming 2015 BarkWorld Expo will host about 350 people from Nov. 5 to 7 at the Loews Hotel in Atlanta, according to I-5.

Bits and Pieces

Cypress-based Vans Inc. partnered with Tilly’s Inc. in Irvine and Artists Republic 4 Tomorrow, an art gallery in Laguna Beach, to support a local art installation created by Zio Ziegler. The artist, known for his paintings and large-scale outdoor murals, will transform the exterior wall of Tilly’s e-commerce facility at 17 Pasteur in Irvine around July 10 … St. John Knits International Inc. in Irvine sponsored Elle Magazine’s second annual Women in Tech Power List.

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