Motorcyclist magazine in Irvine will debut a new look with its March/April issue, which goes on sale Feb. 28.
The redesign includes thicker paper, a larger page size and an increased page count, from about 75 pages to about 108. It will publish six times a year compared with 10 previously.
Its co-executive editors said fewer issues mean editors and staff can pursue “better stories and better art and develop richer content” and that the redesign makes it more modern and in tune with how readers interact with print media.
The co-editors are in their 30s and have been riding motorcycles for about 25 years, which they said helps them know what millennial-generation readers want while also keeping the magazine true to its riding heritage.
The magazine has published continuously since 1912 and maintains a website and a YouTube channel; the latter’s primary program is “On Two Wheels,” which has almost 150,000 subscribers.
Motorcyclist was first published as Pacific Moto Cycling and based in Los Angeles. It moved to Irvine in 2013 when Winter Park, Fla.-based Bonnier Corp. purchased the title. Bonnier is part of Sweden-based Bonnier Group.
—Deirdre Newman
