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Iteris Synching Traffic Flow Across OC Cities

Santa Ana-based Iteris Inc. (Nasdaq: ITI), which provides high-tech systems and sensors to improve traffic flow and safety, late last month said it was awarded a $4.7 million contract to improve regional traffic signal synchronization across seven cities in Orange County.

“It’s on the bigger side” for a traffic signal synchronization project, said Iteris Vice President Gabe Murillo, the manager for the project.

Iteris will be responsible for upgrading traffic signal electronics, communications equipment, and signal timing along Katella Avenue, a major east-west corridor that counts key signalized intersections in Anaheim, Orange, Garden Grove, Villa Park, Cypress, Los Alamitos and Stanton.

“It’s managing and implementing the entire project,” Murillo told the Business Journal on Oct. 2. That includes the design for all the improvements on the project including communications upgrades.

The three-year project awarded by the Orange County Transportation Authority includes signal coordination and timing improvements, with the aim of improving traffic flow, enhancing public safety and decreasing stops.

The project also involves the County of Orange and Caltrans at the freeway ramps.

The program includes Iteris’ Intersection-as-a-Service solution, which provides proactive signal operations and maintenance with 24/7 monitoring of device and system health.

Video Detection

Much of the hardware will come from third parties, while Iteris will make some of the software and may make some video detection systems.

“We’re still in design.” Murillo said. “It ensures that all the intersections on that corridor are running in unison”

Iteris expects to commence the traffic signal coordination and ITS design project immediately.

It is another notable project for Iteris of late in the company’s backyard.

In January, Iteris said it had been awarded a $3.6 million contract to perform the same services across Orange County’s Main Street corridor, which runs from Irvine in the south to Orange in the north according to Iteris.

The goal is to achieve optimal traffic flow, and improve safety for all road users, including vehicles, buses, bicycles and pedestrians.

Looking ahead to different sorts of initiatives, Murillo said that Iteris is involved in several projects designed to ensure the safety of self-driving cars at intersections.

He said smart vehicles will need to “make intelligent decisions on how to safely proceed.” He said the Iteris projects for autonomous vehicles include one with Cisco in Las Vegas and another one in Virginia.

Iteris shares have gained about 25% percent over the last six months; the company’s market value is about $178 million.

170,000 Newcomers

The Katella Avenue award to Iteris comes as OCTA in a separate action launched a strategic transportation study to address south Orange County’s transportation needs as the area continues to grow with new residents and jobs and as travel patterns and needs evolve.

The study will examine potential improvements to streets, highways, transit and bikeways for the next 25 years as transportation evolves and population and job growth continues

The study will examine a wide range of transportation need, including improvements to streets, bus and other transit options, highways and bikeways.

Over the next 25 years, the population in south Orange County is anticipated to grow by 16% (about 170,000 residents), and employment is expected to grow by 18% (about 130,000 jobs),” OCTA says in explaining the need for the study. By 2045, the population of South Orange County is anticipated to grow to about 1.29 million, OCTA says.

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Kevin Costelloe
Kevin Costelloe
Tech reporter at Orange County Business Journal
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