Fountain Valley-based Hyundai Motor America Inc.’s return to the Super Bowl will include a 90-second documentary filmed during the game that will air right after the final whistle.
The spot will “capture some of the best off-the-field” moments.
“Peter Berg and his team will be capturing it live during the game and we can think of no one better to tell what will be an amazing story,” Hyundai Chief Marketing Officer Dean Evans said in a statement. Berg directed football-focused drama “Friday Night Lights” and developed a TV series based on the film.
Hyundai’s agency of record, INNOCEAN Worldwide in Huntington Beach, also will be involved.
Hyundai plans to release “teasers” featuring Joe Montana and Mike Singletary during the AFC and NFC Championship games, which were scheduled for Jan. 22. It also will set up a vehicle display in Houston at Super Bowl Live, a nine-day fan festival.
Hyundai has been an official National Football League sponsor since 2015 and a Super Bowl advertiser nine out of the past 10 years.
Kia Motors America Inc. in Irvine will also advertise during the big game with a 60-second ad featuring Emmy Award-winning actress Melissa McCarthy and its hybrid SUV Niro.
— Mediha DiMartino
