55.5 F
Laguna Hills
Saturday, Apr 18, 2026

Goodman Nabs Anaheim Industrial Site for $36M

Goodman North America, one of the country’s largest industrial developers over the past six years, has made its first reported acquisition in Orange County, an existing property in Anaheim near the Santa Ana (5) and Riverside (91) freeways interchange.

A redevelopment of the roughly 12-acre site is possible, according to the buyer’s website.

Goodman, whose operations are based in Irvine, recently closed on the purchase of an industrial property at 1256 Magnolia Ave., whose existing two buildings total about 143,000 square feet.

The 1970s-era building is south of the (5) Freeway; CoStar Group Inc. records show the building as fully occupied, but Goodman’s website lists the property—now known as Goodman Industrial Center Anaheim—as available as of April.

A site plan on Goodman’s website suggests that the existing properties could be knocked down to make way for a two-building build-to-suit project totaling a little more than 244,000 square feet.

The build-to-suit project would include a 205,860-square-foot building, as well as a 38,399-square-foot building, according to the plans.

Goodman officials did not respond to calls seeking comment on the property.

Goodman paid about $36 million for the Magnolia Avenue property, or about $250 per square foot, according to property records.

It was sold by a Beverly Hills-based entity with ties to that city’s AVG Partners, records show.

It’s among the largest single-building industrial sales in Orange County over the past quarter.

Birtcher Ties

The existing Magnolia property and the proposed development fall on the small side for Goodman, whose U.S. projects often run 500,000 square feet and larger and cater to large logistics center users like Amazon.

Its U.S. operations have been in overdrive the past few years; it has a development pipeline in excess of $2.7 billion, which will result in about 15.8 million square feet of new space when fully built, according to company marketing materials.

Much of its West Coast development is centered in the Inland Empire.

Goodman’s U.S. development is financially backed in part through a venture with the Canada Pension Plan Investment Board.

The company is a unit of Australia-based Goodman Group, one of the world’s largest industrial developers.

It started its North American subsidiary in 2012 and was known as Goodman Birtcher when it was headed by Brandon ‘Brandy’ Birtcher, a longtime Orange County commercial real estate developer.

He left the company two years ago to restart his family-run industrial development business, Birtcher Development LLC.

Goodman North America is now run by Chief Executive Anthony Rozic, and its development efforts are led by Shannon Hondl, the company’s chief development officer.

Of note, the Magnolia site is across the street from Brandy Birtcher’s last big industrial development in OC, a 21-acre site that holds the headquarters of Northgate Gonzalez Market, Orange County’s largest grocer targeting Hispanic shoppers.

Birtcher built the 384,000-square-foot industrial property in 2010 for Northgate Gonzalez, which initially leased the building. It was the first large industrial building to go up in OC after the Great Recession.

In 2012, Northgate took over ownership of the building after paying a reported $45 million for it.

Want more from the best local business newspaper in the country?

Sign-up for our FREE Daily eNews update to get the latest Orange County news delivered right to your inbox!

Would you like to subscribe to Orange County Business Journal?

One-Year for Only $99

  • Unlimited access to OCBJ.com
  • Daily OCBJ Updates delivered via email each weekday morning
  • Journal issues in both print and digital format
  • The annual Book of Lists: industry of Orange County's leading companies
  • Special Features: OC's Wealthiest, OC 500, Best Places to Work, Charity Event Guide, and many more!

Mark Mueller
Mark Mueller
Mark is the former Editor-in-Chief and current Community Editor of the Orange County Business Journal, one of the premier regional business newspapers in the country. He’s the fifth person to hold the editor’s position in the paper’s long history. He oversees a staff of about 15 people. The OCBJ is considered a must-read for area business executives. The print edition of the paper is the primary source of local news for most of the Business Journal’s subscribers, which includes most of OC’s major corporate and community players. Mark’s been with the paper since 2005, and long served as the real estate reporter for the paper, breaking hundreds of commercial and residential real estate stories. He took on the editor’s position in 2018.

Featured Articles

Related Articles