Behr Process Corp.’s 2018 color of the year is In The Moment T18-15, a “restorative blue-green hue honoring nature to create a soothing atmosphere.” It’s part of a spectrum of 20 hues “forecasted to influence décor and design in the year ahead.”
The Santa Ana-based manufacturer and supplier of architectural paint and exterior wood-care products set up a temporary Pop-Up Trend Home last month in Grand Central Terminal in New York that was inspired by the color palette.
The display was meant to show “how the intentional use of fresh, tranquil color in the home can serve as an antidote to a stressful day and turn any space into your personal sanctuary,” said Chief Marketing Officer Jodi Allen.
Behr is a subsidiary of Taylor, Mich.-based Masco Corp., which has a market value of about $11 billion.
AT&T in OC
Newport Beach is one of three sites in the country that Dallas-based AT&T Inc. is using as a test ground for its new brand store concept.
The showroom, on MacArthur Boulevard near John Wayne Airport, features Apple and Samsung products displayed on community tables, and offerings by its DirecTV subsidiary on the other side of the store.
The design reflects AT&T’s “transition from a wireless company to a true entertainment company,” said spokesperson Melissa Bahoora. “As we open new locations, we’ll be modeling them after this one.”
Hot Ticket
Costa Mesa-based Tickets.com Inc. has been named the official ticketing provider for all 160 Minor League Baseball teams.
The teams will be able to personalize its ProVenue app and use it to sell tickets, collect customer experience data, and generate marketing opportunities. The app also includes interactive seat maps, ballpark pass subscription ticketing, ticket forwarding, Apple Wallet, and email marketing tool CrowdConnect.
Tickets.com, as a part of the long-term deal with Minor League Baseball, plans to develop an online “consumer innovation lab” to “connect fans to their favorite ballparks, teams, players and communities” while serving as a storytelling outlet.
“Minor League Baseball is renowned for its creativity in crafting family friendly, affordable environments and we’re thrilled to be its first official ticketing provider,” Chief Executive Joe Choti said in a statement.
Tickets.com is a subsidiary of MLB Advanced Media LP in New York.
Digital Marketing Program
The University of California-Irvine’s division of continuing education is now offering an accelerated certificate program in digital marketing that includes the “entire spectrum of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the web for achieving business goals.”
The on-campus, three-month program is accepting applications for fall until Sept. 8.
Stephane Muller, UCI’s director of business programs, said the certificate is “an excellent option for recent college graduates looking to jumpstart their marketing careers or early career professionals who desire to grow their skillsets and capabilities.”
Bits & Pieces
The American Advertising Federation of Orange County set up a job board for its members at https://aafoc.org/jobs/. … New Zealand-based kiwifruit exporter Zespri International, which recently established its North American headquarters in Newport Beach, appointed Ben Hughes to the newly created role of general manager for its Americas region.
