The American Advertising Federation of Orange County held its annual awards ceremony at the Bowers Museum in Santa Ana. Agencies receiving OC ADDY awards included:
• Amusement Park in Santa Ana took home the most OC Addys: Best of Show, three gold, five silver and 11 bronze;
• Agency Ingram Micro in Irvine: 13 bronze;
• an ideal world in Santa Ana: two bronze;
• Alcone Marketing Group in Irvine: three gold, four silver and one bronze;
• Blue C Advertising in Costa Mesa: one gold, two silver and one bronze;
• ChopShop Entertainment Inc. in Newport Beach: one gold and one bronze;
• Devise Interactive in Santa Ana: four bronze;
• E/LA in Irvine: two gold, three silver and 10 bronze;
• Foodbeast LLC in Santa Ana: one silver and four bronze;
• GearShift Advertising in Costa Mesa: one gold, seven silver and eight bronze;
• Gigasavvy in Irvine: four gold, four silver and nine bronze;
• Maricich Healthcare Communications in Irvine: one silver;
• Newport Beach & Co.: one silver and one bronze;
• November Press in Santa Ana: one gold and two silver;
• Orange Label Art + Advertising in Newport Beach: two bronze;
• Rhythm in Irvine: one bronze;
• Skiver Advertising in Newport Beach: Judges Choices two gold, one silver and five bronze;
• Sparkhouse in Santa Ana: one bronze;
• SpinMagnet in Irvine: Judges Choices and two gold;
• THREAD in Tustin: one silver and one bronze;
• WonderDanger LLC in Irvine: one gold and two bronze;
• Wunderman in Costa Mesa: one gold;
• and XTOPOLY in Irvine: one silver and three bronze.
Nonagency winners included Chapman University in Orange, which won two gold awards; Westwood College in Anaheim, with one gold and five silver OC ADDYs; Orange County Transportation Authority in Orange, with one silver OC ADDY and three bronze; and Experian PLC in Costa Mesa, which took home a bronze OC ADDY for its “Sam Skorr-Credit Detective” online video.
The local chapter of the American Advertising Federation is one of more than 200. The OC winners will compete against winners from other local clubs in one of 15 district competitions. The district ADDY winners advance to compete on a national stage of the American Advertising Awards, according to the trade organization. The National American Advertising awards gala will be June 7 in Washington, D.C.
Mazda Car is Milestone
Mazda North American Operations’ Mazda MX-5 won the 2016 World Car Design of the Year award at the New York International Auto Show last month—the first time a Japanese model has won the award.
The fourth-generation roadster also was named 2016 World Car of the Year. The judging panel, consisting of 73 journalists from 23 countries, selected MX-5 over two other finalists, the Audi A4 Sedan and Mercedes-Benz GLC.
“We pushed the boundaries of what people thought possible with our KODO—Soul of Motion design language, and these awards are wonderful proof that we are on the right track,” said President and Chief Executive Masahiro Moro, who recently took over from Jim O’Sullivan at Mazda’s North American headquarters in Irvine. “We say ‘Driving Matters’ in our advertising, and we prove it in our cars.”
The 2016 MX-5 has won more than 30 awards since its launch last year, including 2015-2016 Car of the Year in Japan and the 2016 U.K. Car of the Year.
The retractable hardtop version of the model, the Mazda MX-5 RF, debuted in New York.
Bits & Pieces
Actress Robin Wright, who plays first lady Claire Underwood in the popular Netflix series “House of Cards,” was spotted wearing three St. John Knits outfits in the fourth season of the show. … Orange Coast College received a Silver Paragon Award from the National Council for Marketing and Public Relations in St. Louis on March 13 for its 2015 Football Informational Brochure.
