A bulk of Ten: Action/Outdoor Group’s staff is leaving Orange County next month.
The media publisher, whose portfolio of assets includes Surfer, Snowboarder and Powder magazines and their respective websites, is a subsidiary of Ten: The Enthusiast Network LLC in El Segundo.
The lease on its headquarters building in San Clemente will expire at the end of September.
Action/Outdoor Group’s General Manager Norb Garrett and part of his staff are moving to the group’s office in Carlsbad, which is already home to its Transworld Skateboarding, Transworld Business and Transworld Motocross titles.
“When we bought the Transworld brands a year and a half ago, we really liked the building they’ve got there,” Garrett said. “It’s very progressive, modern—we’ve got a skate park in it. Two other tenants recently vacated, and we are taking over the entire footprint of the building.”
The staff of Ten’s GrindTV.com website, meanwhile, will relocate from the San Clemente office to Santa Ana, where in June the parent company opened its second biggest office. The 61,000-square-foot space at 1821 E. Dyer Road features open work spaces, automotive- and outdoor-inspired murals, and a tech center.
It houses parts of Ten’s administrative and editorial staff for its El Segundo-based Motor Trend brand and various magazines, including Hot Rod, Super Chevy and Lowrider. Much of the staff in Santa Ana moved there from an office in Irvine that closed in June.
The consolidation trend also included a pair of advertising shops about a year ago when Physics Creative Agency, which also once called San Clemente its home, merged with the MindOverEye division in El Segundo.
“We now have one central creative services agency” for all of Ten, Garrett said.
The pending moves will leave Ten’s Southern California operations with 168 employees in Santa Ana, 239 in El Segundo, and 125 in Carlsbad. It also has offices in New York, Detroit and Florida.
New York hedge fund Golden Tree Asset Management LP owns a majority stake in the network of enthusiast brands.
