Westminster’s Nguoi Viet Daily News is a niche newspaper facing similar, if not greater, problems as its mainstream counterparts.
Like big daily newspapers seeing declines in readers and advertising, Nguoi Viet is facing a crunch of its own.
Nguoi Viet, which translates to “Vietnamese people,” has to prepare for a falloff in its core readers,Vietnamese-Americans in and around Little Saigon.
The daily Vietnamese-language newspaper,the first and the largest of its kind,is thinking about a pending decline in readers as fewer Vietnamese are coming to Orange County, which is home to some 200,000 Vietnamese residents, the largest Vietnamese population outside of Vietnam.
The declining number of immigrants who speak and read Vietnamese as their first language could hit the Vietnamese newspaper business hard, according to vice president and managing editor Hao Nhien Vu.
“We have to prepare for a shortage in Vietnamese-language readers,” Vu said. “We have to look ahead 20 years from now and think about whether we’ll have enough people reading Vietnamese newspapers.”
For more on this story, see the Oct. 22 edition of the Business Journal.
