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Friday, Apr 10, 2026

Vans America Names New President

Cypress-based Vans America, part of North Carolina? VF Corp., named Kevin Bailey president.

Bailey previously ran the retail division at skateboard shoemaker Vans Inc.

Bailey fills a bit of a void left by Steve Murray, who was promoted to president of VF? Action Sports Coalition in March, leaving Murray in charge of Vans and Reef Inc. in Carlsbad.

Earlier this week, the company hired Jim Gerson, formerly vice president of apparel at The North Face Apparel Corp., as president of Reef-Americas.

The executive changes should give Murray more time to focus on the company? larger growth plans, he said in a statement.

The company made headlines lately as a potential buyer for Quiksilver Inc.? DC Shoes, which Quiksilver is expected to unload to help with ongoing debt problems.

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