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Standard Pacific Up on Improved Q4 Home Orders

Irvine-based Standard Pacific Corp. saw its stock approach a six-month high on Wednesday, after executives noted improved fourth-quarter housing trends.

Chief Financial Officer Andrew Parnes said at a homebuilder’s conference that the company is seeing home order and cancellation rates improve in the first two months of the fourth quarter, compared to a difficult third-quarter for the homebuilder.

During the past two months, new home orders, or contracts to buy a Standard Pacific home, have seen a modest improvement, and now are down close to 40% from a year ago. That’s an improvement from the 58% decline in the third quarter.

At the same time, the cancellation rate for home orders has fallen to the low 40% range, down from 50% in the third quarter. That’s still up from a cancellation rate of about 20% a year ago.

Parnes said the company has begun a more aggressive short-term pricing strategy, and now is focused on generating cash, rather than turning big profit margins.

He spoke at the New York Society of Security Analysts Homebuilding Conference.

Standard Pacific’s stock was up about 4% in midday trading on Wednesday and is up about 20% in the past month. The company’s market value is nearly $2 billion.

Some Wall Street analysts have suggested that the worst of the housing slump may be over.

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Mark Mueller
Mark Mueller
Mark is the former Editor-in-Chief and current Community Editor of the Orange County Business Journal, one of the premier regional business newspapers in the country. He’s the fifth person to hold the editor’s position in the paper’s long history. He oversees a staff of about 15 people. The OCBJ is considered a must-read for area business executives. The print edition of the paper is the primary source of local news for most of the Business Journal’s subscribers, which includes most of OC’s major corporate and community players. Mark’s been with the paper since 2005, and long served as the real estate reporter for the paper, breaking hundreds of commercial and residential real estate stories. He took on the editor’s position in 2018.
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