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Wednesday, May 13, 2026

Sporting Goods Maker to Move HQ

American Sporting Goods Corp., a maker of basketball and other sports shoes, is the latest Irvine company to face relocation because of plans to build homes in the John Wayne Airport area.

That’s just half the problem. There aren’t many other places for the company to go locally.

The issue comes as American Sporting Goods is looking for a buyer. The company, which counts estimated yearly sales of $300 million, has hired Wachovia Securities to work on a possible sale, Chief Executive Kevin Wulff recently told industry publication Footwear News.

“We anticipate the process and sale will be completed sometime in December,” Wulff said. “Interest has been high. I think that is the right amount of time to do this. Then we can get back to focusing on making shoes.”

Chairman Jerry Turner owns the bulk of American Sporting Goods. Wulff, a former Nike Inc. executive, came on last year and owns a stake in the company.

American Sporting Goods came close to selling to a private equity group last year. A sale likely is aimed at giving Turner, who’s in his 70s, a way to cash out.

On the real estate front, American Sporting Goods is preparing to move a big chunk of its operations to the Inland Empire.

The company just signed a five-year lease in Fontana for a new warehouse. The 320,000-square-foot building is set to replace two others the company has in Orange County.


For more on this story, see the Aug. 28 edition of the Business Journal.

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Mark Mueller
Mark Mueller
Mark is the former Editor-in-Chief and current Community Editor of the Orange County Business Journal, one of the premier regional business newspapers in the country. He’s the fifth person to hold the editor’s position in the paper’s long history. He oversees a staff of about 15 people. The OCBJ is considered a must-read for area business executives. The print edition of the paper is the primary source of local news for most of the Business Journal’s subscribers, which includes most of OC’s major corporate and community players. Mark’s been with the paper since 2005, and long served as the real estate reporter for the paper, breaking hundreds of commercial and residential real estate stories. He took on the editor’s position in 2018.

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