RiechesBaird Advertising in Irvine has added yet another dot-com client.
RealityBuy.com is the ad shop’s latest win, with billings estimated to be about $6 million. Plans are to create an overall branding and positioning campaign, as well as doing web-site design, print and electronic advertising and PR work. Irvine-based RealityBuy.com is a global company that specializes in business-to-business e-commerce for the automotive, furniture, industrial products and aerospace industries. The company allows businesses to see, try and buy products over the Internet using advanced 3D technology and a large-scale B2B transaction platform.
Szenderski Picks Up Entelechy
Szenderski Rohani Worldwide in Irvine recently picked up a $3 million account with Entelechy Training & Development Co. The ad shop, which specializes in brand development, is scheduled to launch an ad campaign for its new client this month that will include a new corporate identity package, training materials, web site and PR.
Adelante! Lands KFC
Adelante!, the Hispanic marketing arm of DGWB Advertising in Irvine, recently landed the creative portion of KFC’s Hispanic business, replacing al Punto in Santa Ana, and has launched a TV spot for the chicken chain. The agency, which comprises three staffers, is on a roll. At the recent OC Ad Club awards, the agency won a gold, two silvers and two awards of excellence for its work for Children’s Hospital of Orange County. The agency is headed by Sonia Gutierrez-Carstensen, president, and Eduardo Cortes, partner/executive vice president and creative director. Since its inception nearly two years ago, the agency has grown its list of clients to include LA Gear, Wienerschnitzel, White Cap Industries, Novamex, Lactaid-regional and Ugly Duckling Used Car Sales.
Another Video Offer
Irvine-based El Pollo Loco is hoping to lure couch potatoes into its chicken chain with a repeat performance of its “Dinner and a Movie” marketing campaign. Customers who buy an eight- or 12-piece meal will receive a free five-day movie rental from Hollywood Video through June 25. The campaign launches this week with two TV spots in select West Coast markets and a 60-second radio spot. Additionally, the 270-unit chain will dress up stores with exterior banners, translites and drive-thru signage to promote the offer. A year ago, the chain reported same-store sales increases were up 9.5% at El Pollo Loco units. Daily & Associates in West Hollywood handles advertising for the chicken chain.
Hunter Barth Locks Up New Account
Hunter Barth Inc., Costa Mesa, recently added PR work for its client SAFLOK, a Costa Mesa-based manufacturer of electronic locks and access-control cards. The agency also is developing a new logo for the Integrated Gaming Solutions Alliance. The alliance was formed in January between SAFLOK, CardLogix and KDE CardCom Technology to increase customer loyalty in the gaming and hospitality industries. The IGSA is developing a single smart card that allows hotel and casino guests access to all hotel facilities.
Mitsubishi Sponsoring Seat-Belt Push
Rodney King’s message lives on in a new campaign sponsored by Mitsubishi Motor Sales of America in Cypress. The new “Why Can’t We All Just Buckle Up?” campaign,a partnership with the National Highway Traffic Safety Administration, the Auto Industry Diversity Efforts and African-Americans on Wheels magazine,aims to increase seat-belt use among African-Americans. About 51% of African-Americans wear the safety devices; that’s about 10 percentage points below the national average.
Arrowhead Sponsors OC Race Team
Arrowhead Mountain Spring Water is venturing into a new venue.
The bottled-water company last week announced it will sponsor three-time racing champion Bill Sedgwick whose team is owned by Timothy Buckly, president of Vintage Design in Yorba Linda. Buckley formed his first drag-racing team in 1986 and two years ago switched to Nascar racing.
Buckley’s car and 51-foot transport trailer are both painted with the Arrowhead logo in red and white and he has renamed the team the Arrowhead Spring Water Racing Team. The sponsorship covers 14 races on the West Coast through 2002.
During events, fans also will be able to sign up for home water delivery.
Tavarua, Phase 2
San Clemente-based Tavarua Surf Co., has changed its marketing strategy. Previously, the small surf manufacturer advertised its products by promoting the island that gives the company its name. The company’s campaigns included native people who live in and around the Fijian island in their traditional garb. But about six months ago, owners Mark Price and Mike Savage changed direction and launched a new ad campaign featuring surfers.
For the Record
I stand corrected.
The folks at Doner in Newport Beach tell me they were not “clobbered” by RiechesBaird in a bid for WorkSeek.com as reported recently, because the ad shop had only an introductory meeting with the dot-com and Doner was the one that chose not to make a pitch for the business.
