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Retailers PacSun, Wet Seal See Big March Sales Drop

Orange County’s two major mall retailers, Anaheim’s Pacific Sunwear of California Inc. and Foothill Ranch-based Wet Seal Inc., saw drops in March same-store sales that went beyond Wall Street expectations.

Pacific Sunwear, which is restructuring to focus on stores selling clothes inspired by surfing, saw sales at stores open at least a year fall 8% last month.

The showing disappointed Wall Street, which was expecting a 1.7% drop.

Investors seemed to discount the drop, sending Pacific Sunwear’s shares up 2.4% Thursday on a market value of about $910 million.

Some could be betting that retailers have better times ahead. Other buying could have come from short sellers looking to cover their positions. Short sellers bet on a fall in a company’s shares.

Pacific Sunwear’s same-store sales figure was just for the company’s PacSun surfwear chain. Pacific Sunwear is in the process of closing its smaller chain of demo stores selling urban-style clothes. It earlier closed shoe store chain One Thousand Steps.

Total sales for the five weeks ended April 5 were off 8% to $115.3 million.

Wet Seal Inc., which sells clothes for teen girls and young women, saw March same-store sales fall 10.8%, steeper than the 7.5% decline analysts had expected.

The company blamed the retail slowdown, early Easter and poor results from its Arden B chain for young women.

Wet Seal’s shares closed up nearly 2% on a market value of $300 million.

Total sales for the five weeks ended April 5 rose nearly 1% to $58.1 million.

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