Irvine-based Entrepreneur Media Inc., publisher of Entrepreneur magazine, is reported to be up for sale for around $200 million.
A first round of bids on the company is in, according to a report on Santa Monica-based ContentNext Media Inc.’s PaidContent.org Web site.
Bidders could include Time Warner Inc., Yahoo Inc., R.R. Donnelley & Sons Co. and Dun & Bradstreet Corp., according to the report.
Private equity firms also could be in on the bidding.
Entrepreneur Media President Neil Perlman told PaidContent.org that the company often gets buyout offers but declined to comment on the speculation.
The company is best known for Entrepreneur magazine, which focuses on small businesses and has a monthly paid circulation of about 600,000. The company also runs Web sites and publishes books.
The company’s Entrepreneur.com is said to be an appealing part of the company, according to PaidContent.org.
Peter Shea bought a majority stake in Entrepreneur magazine in the late 1980s and is the sole owner, chairman and chief executive today.