Anaheim-based retailer Pacific Sunwear of California Inc. named its interim boss for the past eight months as its permanent chief executive on Wednesday.
Sally Frame Kasaks has been leading an on-again, off-again turnaround at the operator of mall stores selling surfwear and urban clothes.
She’s been a Pacific Sunwear director since 1997 and stepped in late last year after the departure of Seth Johnson amid poor results.
Frame Kasaks signed a contract through early 2010.
A veteran clothes seller, Frame Kasaks earlier served as chief executive of Ann Taylor Inc., Talbots Inc. and Abercrombie & Fitch Co.
At Pacific Sunwear, Frame Kasaks has brought in new clothes, tweaked stores and closed some stores at the company’s smaller demo chain.
Frame Kasaks has seen positive comments from analysts for her efforts, though results are mixed so far.
In March, Pacific Sunwear saw its first gain in same-store sales in months. Sales at stores open at least a year resumed their slump in April. The reversal prompted a warning about a loss for the current quarter.
