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Friday, Jun 19, 2026

Nike Names CEO for Hurley

Nike Inc. has named a new chief executive for its Costa Mesa-based Hurley International as founder Bob Hurley becomes chairman.

Roger Wyett, Nike’s former vice president of global apparel, is set to run Hurley, a maker of clothes inspired by surfing and other action sports.

Wyett is set to work with founder Bob Hurley, who moves from president to chairman, according to Nike.

Bob Hurley still will be involved in the day to day operations of the business, Nike said.

Wyett has spent seven years at Nike, including an earlier stint at Hurley.

Earlier, he worked for Walt Disney Co. He wanted to move from Nike’s Oregon headquarters back to Southern California, according to the company.

Nike bought Hurley in 2002 after years of trying to enter the surfwear market on its own.

Bob Hurley started the company in 1998 after leaving as president of Billabong USA, the Irvine unit of Australia’s Billabong International Ltd.

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