Irvine-based Jaguar Cars recently broke an advertising campaign.
The print ads were the first to come from Jaguar’s new ad shop Euro RSCG Worldwide of New York. Euro RSCG won the luxury automaker’s estimated $100 million account in March.
Young & Rubicam Brands in Irvine previously held the business.
Jaguar, which is part of Ford Motor Co.’s Irvine-based Premier Automotive Group, teased the campaign in September. It recently broke about 10 print and outdoor ads in the U.S. and Europe, according to trade publication Adweek.
The campaign, which includes TV spots, pushes Jaguar as a glamorous luxury brand and plays up the word “gorgeous.”
Copy for two of the ads: “Gorgeous doesn’t care what others are doing” and “Gorgeous makes effort look effortless.”
On the automaker’s Web site, there’s a woman leaning against a Jaguar with copy that reads, “Gorgeous deserves your immediate attention.”
If you click on the ad, you can check out Jaguar cars, such as the S-Type sports car.
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Mummy truck: Bowers exhibit runs until 2007 |
Aloha Wahoo’s
Santa Ana-based Wahoo’s Fish Taco has been pushing its restaurant set for Oahu.
It’s a first for Wahoo’s in Hawaii. The restaurant is set to open this fall on Oahu’s South Shore.
A franchisee, the Pietsch family, is opening the restaurant. The family has been in the area for generations, according to Wahoo’s.
The Mexican food chain also opened its ninth restaurant in Colorado, also run by a franchisee. The restaurant, which seats 80 people, is Wahoo’s largest in the state, the company said.
In other news, Wahoo’s keeps running interesting promotions.
Its latest: Wahoo’s sneakers, which are made by Santa Fe Springs-based Vans Inc. The shoes are blue, red and white with Wahoo’s logo peppered all over them.
The company is selling the “Vans Off-the-Wall Classics” sneakers on its Web site for $35 each.
Some of the shoes already are sold out.
Other Wahoo’s garb on the site: socks, T-shirts and hats.
The restaurant chain also draws online surfers with its contest and games section. I even got sucked in and played a few rounds of Pac-Man. My highest score was 2,700. Not too impressive.
Not Dead Yet
The Bowers Museum of Cultural Art in Santa Ana recently hired a billboard truck to help draw visitors to its mummy exhibit.
Rick Weinberg, director of public relations and marketing, said the museum got the truck to drive around the area for five days to attract “Tut-goers.”
The mummy collection, “Mummies: Death and the Afterlife in Ancient Egypt,” came from the British Museum.
“Our philosophy is that if rabid Ancient Egypt fans can’t get enough of a fix from Tut, come to mummies,” Weinberg said, referring to “Tutankhamun and the Golden Age of the Pharaohs” at the Los Angeles County Museum of Art.
Bowers also is promoting the mummies exhibit at www.bowers.org, where you can see a schedule of events and buy tickets.
More Change at FCB
Two months after changes at Foote Cone & Belding’s Irvine office, others are playing out at parent company Interpublic Group.
FCB said it has regrouped its global network to remove regional distinctions by creating what it calls “centers of excellence,” according to Adweek.
The centers are in Brazil, Mexico, Puerto Rico, Britain, France, Austria, Germany, India, Greater China, Southeast Asia, South Africa and the Middle East.
FCB has offices in 110 countries.
In September, FCB scaled back its Irvine office, which used to be the main one for client Taco Bell Corp., an Irvine-based unit of Yum! Brands Inc.
Taco Bell’s $230 million account now will be handled by FCB’s Chicago office and combined with other Yum work.
Separately, Interpublic shareholders last week voted against putting the agency up for sale based on its poor stock performance.
