Santa Ana-based TV station KDOC said Tuesday it is stopping production of “Daybreak OC,” a morning news program focused on Orange County.
The move comes a year after KDOC launched “Daybreak OC” as a local morning news show to compete with a handful of similar shows produced in Los Angeles.
In August, KDOC pushed the show back from 6 a.m. to 10 a.m. to stand out from the pack of Los Angeles morning shows.
A lack of advertising led to the show’s demise, according to Bert Ellis, owner of KDOC-TV.
“We have tried to provide a voice for Orange County with ‘Daybreak OC,” he said in a statement. “Unfortunately, the L.A. advertising market has declined precipitously and is just too weak to support ‘Daybreak OC,’ which is an extremely expensive proposition for our station.”
The station could look to bring back “Daybreak OC” if “economically feasible,” Ellis said.
KDOC is the county’s only commercial broadcast station.
The station is known for reruns of “Get Smart,” “Magnum, P.I.” and other oldies.
“Daybreak OC” was the station’s flagship original show and had about 25,000 viewers, according to station manager Craig Hume.
The county also has a public TV station, KOCE, which shows a half-hour daily news show “Real Orange” and “Inside OC,” a weekly news and public issues program hosted by the Business Journal’s Rick Reiff.
