Newport Beach-based Juxt Interactive Inc. is doubling its staff and office space after some account wins.
The ad shop declined to name the new clients but expects most of the campaigns to launch in the third quarter.
?e?l be launching all this stuff at the same time,?President Jeff Henning said.
The interactive ad agency was acquired by Michigan-based event marketing company George P. Johnson Co. in October.
?e have in front of us more work than this company has ever done in its history, largely in part to our new parent company,?Henning said.
The ad shop had about 25 workers when it was acquired. It since has hired 23 more with four positions left to fill.
To accommodate the larger staff, the shop has taken over the rest of its building in Newport, adding 5,000 square feet for a total of 10,000 square feet.
?e looked at the possibility of moving but decided to just take advantage of the unused space next to us,?Henning said.
Juxt also is opening a San Francisco office to help service a large account win with George P. Johnson? San Carlos office.
?t was a huge win for all of us,?Henning said.
The San Francisco office is expected to open June 1 and initially be staffed by about 10 people from Newport who will be handing the joint account with George P. Johnson.
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Sprite Web site: done by Juxt
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?e?e sending 10 to work specifically on the very large joint project (and) eventually to go after some business we couldn? touch before,?Henning said.
The shop has projects for Coca-Cola Co.? Sprite and Powerade brands.
?e are doing all the digital for one of the largest campaigns Sprite has ever done,?Henning said. ?e have a lot to do, but we?e trying not to get overwhelmed.?
The company also picked up some digital work for AMR Corp.? American Airlines through the company? lead advertising agency.
Auto Publisher Bankruptcy
Anaheim-based Source Interlink Media LLC? parent company has filed for Chapter 11 protection after trying to deal with declining advertising sales and debt from an acquisition.
Bonita Springs, Fla.-based Source Interlink Cos., a magazine publisher and wholesaler, filed last week in U.S. Bankruptcy Court in Delaware.
The publishing company, controlled by billionaire Ron Burkle? Los Angeles-based Yucaipa Cos., has a listed debt of $1.9 billion.
Source Interlink? current plan is to go private with a deal that will relieve it of $1.9 billion in debt and provide an additional $100 million to fund its operations.
The company publishes 75 magazines including Motor Trend, Hot Rod and Street Chopper.
Several of its magazines publish out of Orange County including Dana Point? Surfer Magazine, Anaheim? Import Tuner Magazine and Dirt Rider Magazine.
The company incurred much of its debt when it bought automotive magazines and action sports titles from Georgia-based Primedia Inc. in 2007 for $1.2 billion.
The magazine publisher plans to continue to operate as usual, with no layoffs planned at any of the magazines at this time.
Source Interlink looks to emerge from bankruptcy within a month or so without management changes.
The publisher shut down several magazines in February including OC? Turbo Magazine and Sports Compact Car.
Bits and Pieces:
The Orange County Register, part of Irvine-based Freedom Communications Inc., saw its circulation numbers fall in line with national averages, according to figures from Audit Bureau of Circulations, a trade group. The Santa Ana-based paper? average daily circulation was 230,877 from September through April, down 7.9% from the same period a year earlier. Overall, the average national daily paper? circulation was down 7% in the recent period. The Sunday edition of the Register was 300,273, down 3.7%, an improvement over the national 5.3% drop in Sunday editions … Irvine-based Boost Mobile LLC, the prepaid division of Overland Park, Kan.-based Sprint Nextel Corp., has signed with Motorola Inc. to be title sponsors of IndyCar Series star driver Danica Patrick. Motorola has served as title sponsor of Patrick? car since 2007. Patrick? car will feature a new paint scheme featuring Boost Mobile and Motorola as part of the commercial tie in with Motorola? new Clutch i465 cellular phone, which Boost will be selling along with its month-to-month services.
