Allergan Inc.’s acquisition earlier this year of Santa Barbara-based Inamed has brought more work for Costa Mesa-based Pacific Communications.
The advertising shop, which got its start as a marketing arm of Allergan and still is owned by the Irvine drug maker, was named agency-of-record for Juv & #233;derm, a wrinkle smoother from Inamed.
The work is set to include print ads, sales materials and customer relationship marketing.
The shop hired four people to help with the work.
“We are required to compete for all of the business we acquire from them,” President Ryan Abbate said of Pacific’s relationship with Allergan. “We are a completely autonomous business unit and actually have represented companies which are in direct competition with Allergan.”
Pacific’s work with Allergan’s other brands, including wrinkle remover Botox, helped it win the account, Abbate said.
The shop’s “facial aesthetics” team is set to handle the Juv & #233;derm work. Henry Lee, senior vice president and director of client services, heads the team.
Earlier this year, Pacific stepped up efforts to bring in business from other areas, including oncology, neurology and gastroenterology drugs, Abbate said.
It also is focused on recruiting workers, he said.
Last year, Pacific had billings of $169 million, which were up 30% from a year earlier.
Military Move
Expect Foothill Ranch-based Oakley Inc. to get more aggressive about promoting military goggles with its pending buy of Eye Safety Systems Inc.
The sunglass and clothing maker said it plans to buy the Sun Valley, Idaho-based company, which makes goggles for soldiers, firefighters and police, for $110 million in cash.
The deal is expected to close early next year.
The acquisition stands to add about $30 million in sales to Oakley’s $650 million in yearly revenue.
The buy also is set to help Oakley reach a bigger market with its protective glasses. The company already offers glasses and goggles for the military, which it has kept low-profile and recently became more aggressive about promoting with a renewed focus on selling glasses and goggles.
This is Oakley’s third acquisition this year.
In February, it bought Los Angeles-based Oliver Peoples, which designs and makes upscale sunglasses, and two months later acquired Aliso Viejo-based Optical Shop of Aspen, which makes fashion glasses and runs 18 stores.
The moves are part of Oakley’s restructuring plan.
The company has slashed the bulk of its shoe line and revamped its clothes for men and women.
It continues to roll out sunglasses for women and play them up in marketing.
Enlisting Jayne
Irvine-based Specialized Marketing Services Inc. made some changes to its team.
The marketing shop recently named Camille Jayne as chairman and acting chief executive. She replaces Gloria Robbins, the shop’s founder and chief executive who took a leave for family health reasons.
Jayne, a past chief executive of Cypress-based remote control maker Universal Electronics Inc., is expected to help Specialized Marketing Services bring in more business.
Specialized Marketing, which started in 1988, offers direct response marketing, database management and fulfillment services. Clients include airline Deutsche Lufthansa AG, Japan’s Canon U.S.A. Inc. and Pleasant Holidays LLC, part of Costa Mesa-based Automobile Club of Southern California.
Specialized Marketing Services also promoted some employees. Michael Stannard, former general manager, now is president and chief operating officer. John Snook added chief financial officer to his current role as executive vice president.
