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Monday, May 18, 2026

Clueless

THEY WILL NEVER LEARN. NO MATTER HOW MANY SHAKE-UPS THEY suffer, no matter how many readers they lose, no matter how many TV shows identify “The O.C.” as a unique community, the Los Angeles Times is simply incapable of regarding Orange County as anything more than an afterthought.

The latest example of this tunnel vision was a Times editorial last week touting the city’s bid to lure an NFL franchise to the Los Angeles Coliseum. What did the editorial writers have to say about the city of Anaheim’s competing offer to the NFL? A half sentence!

If the deep thinkers on Spring Street prefer a football team close to their office over one in the next county, that’s fine. But for the paper to treat Anaheim as if it were Poughkeepsie, N.Y., instead of a valued part of its home market, well, there’s one reason the Times’ circulation is in near free-fall.

To be fair, Times columnist Steve Lopez covered both cities’ proposals in his swat at the NFL last week.

So I guess that’s a reason to keep tolerating the Times.

,


Rick Reiff

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Rick Reiff
Rick Reiff
Rick Reiff, a Pulitzer Prize-winning journalist, is editor at large of the Orange County Business Journal. He also is a host and producer of public affairs programs. He has covered Southern California for 34 years in print and on air. He is a four-time Golden Mike winner, three-time Emmy nominee and 2018 recipient of the Orange County Press Club's Lifetime Achievement Award. Reiff has been with the Orange County Business Journal since 1990, serving 10 years as editor. He originated and wrote the paper's popular "OC Insider" column for 15 years.

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