Irvine-based Broadcom Corp. Wednesday announced a contract win in an industry not usually associated with the chipmaker: video games.
Broadcom said it is providing wireless chips,both Bluetooth and wireless fidelity,for Nintendo Co.’s upcoming Wii game console.
The win delves Broadcom deeper into consumer electronics.
In the past year, the company has boosted sales with deals to supply chips for cellular phones made by Motorola Inc. and for Apple Computer Inc.’s iPod.
Broadcom’s Bluetooth chips stand to cut the need for cables from Nintendo’s console and hand-held game controllers and other accessories.
The wi-fi chips would allow multiple players to play wirelessly or online.
Wii is Nintendo’s followup to the GameCube and is set to square off with Microsoft Corp.’s X-Box and Sony Corp.’s PlayStation.
The game console is due out in the fall.
