Britain’s Tesco Starts Small in U.S. To Win Big

December 2, 2007

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British retailer Tesco’s new U.S. venture Fresh & Easy, which stores open and planned in Orange County, has unveiled ambitious expansion plans including wanting shoppers in the urban centers it targets never to be more than a mile from one of its stores.

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Britain’s Tesco Starts Small in U.S. To Win Big

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