Anaheim Arena Management LLC, which runs the Arrowhead Pond of Anaheim and Ducks hockey team, continues to add staff and promote workers to get ready for the coming hockey season.
The management company recently hired James Bakken as the Ducks’ manager of ticket operations, and promoted six other workers across divisions.
It’s one of the latest moves under Broadcom Corp. cofounder Henry Samueli, who bought the Ducks last year after previously acquiring Anaheim Arena Management.
The management company has spent the past year promoting the team and rebuilding staff after shedding some workers during the hockey lockout, which ended before the 2005-06 season.
About 80 workers have been hired or promoted at Anaheim Arena Management, including employees in ticketing, telemarketing and graphic design.
Plus, the Pond continues to draw sponsors.
Recently, the arena announced it signed a naming rights deal with Japan’s Honda Motor Co.
The Pond will change its name to Honda Center in October. That’s when the Pond said it will give more details behind the move and its branding campaign.
Arrowhead Water had been the arena’s top sponsor for the past 13 years.
Earlier this year, the Pond signed a booking deal with Beverly Hills-based Live Nation Inc. to bring more concerts to the venue. It also hooked Pepsi Bottling Group Inc. as the soft drink sponsor for the arena, as well as for the Ducks and Anaheim Ice, the Duck’s training facility a few miles away.
The deal replaced Coca-Cola Bottling Co. Consolidated, the arena’s previous soft drink supplier. Pepsi started selling drinks in March.
And the Pond nabbed several sponsors for its massive marquee alongside the Orange (57) Freeway, including Toyota Motor Corp. and the Orange County Register.
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Web site for Hilton unit Hampton: Capita Technologies did the work |
Active in OC
The Irvine office of San Diego-based Interactivate Inc. just moved to bigger digs to handle a growing staff and more work.
The shop opened its doors in Irvine last year with three workers to be closer to clients, said Tina Wilmott, vice president of communications for Interactivate.
During the past year, the shop hired eight employees and now counts a staff of 11.
“We just expanded and will continue to add employees as needed,” Wilmott said. “We are always looking to hire great people.”
The shop has been busy with several clients, including Comstock Homes, which got a revamped Web site, William Lyon Homes Inc., Irvine Ranch and John Laing Homes.
Wilmott said Interactivate handles Web site work as well as e-mail campaigns, online surveys and prints.
Big City Expansions
Irvine-based online marketing company Capita Technologies Inc. is expanding.
The shop plans to open offices this month in Chicago and New York to help serve clients and other marketing shops it works with on assignments, said Chief Executive Charles Granville.
Capita, which builds Web sites and handles online promotions, loyalty programs and banners, among other services, has boosted staff during the past year.
The shop expects to hire up to 15 workers by the end of 2006, bringing its staff to about 45.
Capita recently worked with a few other agencies to launch four Web promotions, Granville said.
The work pushes a recent trend: incorporating more videos into Web sites and getting customers involved by letting them enter their own pictures or make videos, Granville said.
Capita launched an online promotion for Kraft Foods Inc. called Oreo & Milk Jingle, where people can pick their favorite jingle.
Capita’s other work includes promotional Web sites for Hampton, a division of Hilton Hotels Corp., Motorola Inc. and Mars Inc.’s Starburst and Skittles brands.
In the meantime, Capita’s other unit, which makes criminal justice software, has been going after state and federal contracts.
Bilingual Books
Lake Forest-based Del Taco Inc. hopes to lure more young customers with bilingual comic books.
The Mexican fast-food chain created a four-book series of comic books in English and Spanish, which include cartoon characters, activities and trivia. Overland Park, Kan.-based Creative Consumer Concepts created the books.
The books are expected to have “more appeal and staying power than a toy,” said Sharon Fogg, Del Taco’s senior vice president of marketing.
Kids can get the books at Del Taco restaurants. They’re also available to teachers.
Del Taco recently launched quesadillas for kids. That’s helped increase sales of $2.99 Kid Loco meals by 25%, Del Taco said.
